HOTmilk Show Off Nursing Bra & Nightwear Christmas Offers

The HOTmilk Show Off Nursing bra is one of our most popular nursing bra styles and we are delighted with the Christmas limited edition in the Vintage Floral design.

HOTmilk Show Off Nursing Bra Vintage Floral

HOTmilk Show Off Vintage Floral

As a special offer we have the bra & briefs available for just £37 (RRP £49).

Even better news is that HOTmilk have widened the range of sizes the Show Off Nursing Bra is available in, in the Vintage Floral design, so this style covers sizes 32B – 42H.

HOTmilk Show Off Nursing Bra Vintage Floral

HOTmilk Show Off Nursing Bra Vintage Floral

So if you are looking for a new nursing bra set, this is perfect for a Christmas look! Don’t forget that you can wear breastfeeding bras during pregnancy too, so treat yourself and feel good during the party season 😉


Or if you have enough bras, what about the new nightwear, also in the Vintage Floral Design?

You can choose between the long sleeve top and trousers if you like to keep warm, or the shorts and vest top if you find you are finding you are a bit warm through pregnancy!

Vintage Floral Long PJ Set

Vintage Floral Long PJ Set

Vintage Floral Short PJ Set

Vintage Floral Short PJ Set










We have both of these sets also on special offer so maybe drop a few hints about what you would like this Christmas!!

We would love to hear what you think of the Vintage Floral ranges, so please leave your comments below 😉

5 best buys for Christmas

We have some great offers for you this Christmas, whether you are looking to buy a gift for a loved one or treat yourself to something special!

Here is our pick of the top 5 best buys, including the limited edition HOTmilk Vintage Floral Show Off Nursing Bra and the Vintage Nightwear collections.

Win tickets for the East of England Baby Show

Win 1 of 5 pairs of tickets to the East of England Baby & Toddler Show

We love meeting pregnant and breastfeeding women at baby shows and helping them to find comfy, supportive & pretty bras! Now we’re looking forward to supporting even more women at the East of England Baby Show on Sunday 2nd November at the East of England Showground in Peterborough.

brasformums at Manchester

bras4mums at Manchester

We’ve got 5 pairs of tickets to give away, so you can come for a bra fitting on the stand and try one of our many ranges, covering sizes 28 – 48 band & A – L cups.
The giveaway closes on 30th October to give us time to get the tickets out to you in the post.

Come and see us on the bras4mums stand. We’re bringing most of our range, and will have a fitting room available for you to try on, and have advice from our experienced bra fitter Emma. If there’s anything particular you want us to bring for you to see or try, please let us know by 31st October, so we can put it in the van!


a Rafflecopter giveaway

We’re at the Bluewater Baby & Toddler Show & you could be too!

We had a lovely weekend at the Manchester Baby & Toddler show last weekend. We must have fitted more than 100 women, and helped at least 100 more who had queries about bras for pregnancy and breastfeeding. It always amazes us that women assume you have to be uncomfortable during pregnancy & when you’re breastfeeding!

brasformums at Manchester

bras4mums at Manchester

We’re now looking forward to fitting, advising and supporting more pregnant and breastfeeding women at the Baby and Toddler show at Bluewater 10-12 October. We’re hoping our new stock of Hotmilk, Bravado & Cake Lingerie will arrive in time! If not, we’ll have samples and orders can be placed to take advantage of our show offers.

To help you, we’re offering 5 pairs of tickets to the show. Simply enter below. Entries close Wednesday 6th October to ensure we can get the tickets to you on time. Tickets can be used for any day of the show.

We’ve got even more space this time at Bluewater, so if you saw us in April, we won’t be quite as squashed AND we’ve got 2 fitting rooms this time, so we hope you won’t have to queue as long!

Don’t worry if you don’t win in our prize draw, you can still get 30% off tickets – just quote BBA28 at Baby and Toddler show when booking.

a Rafflecopter giveaway



Breastfeeding Awareness

There are a lot of events happening over the next week 23-29th June, supported by Royal College of Midwives & local breastfeeding groups.

Free_to_FeedBreastfeeding is still seen as some sort of a mystery, with strong opinions expressed by women, men and the media about its normality in our society.

From our perspective, bras4mums was developed 9 years ago, when T-J was breastfeeding no.2 baby & couldn’t easily get nursing bras with a toddler in tow! Her experiences showed that despite all the negative information she received, (neither Mother had breastfed & didn’t understand how you can ‘measure’ what food baby was getting!), she could do what was best for her and both babies. She returned to work when no.1 was 5 months old and continued to express and feed no.1 until 9 months old. Second time around, T-J had to suddenly stop feeding when she went to care for her sick mother for a few weeks 200 miles away from baby.

This week, we’d like to share some stories our customers have shared over the years about their experiences. They’re not unique, but certainly show the diverse situations and feelings we have as mothers, (and fathers), when breastfeeding our children. Please feel free to add your comments, or if you’d like to share your story, we’d love to hear from you. Send your story to

If you’re part of breastfeeding group, please do share your events on our facebook page, and we’ll do our best to share what we can. We do know that some women can’t breastfeed for all sorts of reasons. We hope you can join in with your experiences this week as well, as it’s all about breastfeeding awareness!

We look forward to continuing to Supporting You over the next 9 years, (imagine, an 18 year old baby!), Through Pregnancy and Beyond

Breastfeeding Support Groups, (not exhaustive):

Association of Breastfeeding Mothers , Breastfeeding Network, National Childbirth Trust (NCT), La Leche League

Bra Lady – advice & support with bras during pregnancy, breastfeeding and beyond

Bras for pregnancy and breastfeeding – a starting point

Bras! Where do you start? Some women when they get pregnant ignore the changes in their breasts and just carry on as usual and then finally when it all gets too uncomfortable buy new bras. But at that stage they then realise that they could have been comfy all along!

So, we suggest that you get new bras when you start to feel that the ones you’ve got don’t fit any more. Makes sense really doesn’t it? That’s what we do with our other clothing (unless we’re in denial about dress sizes!), so why not our bras?

5100-whiteOur breasts start to get ready for breastfeeding baby (even if you don’t plan to breastfeed, your breasts don’t know that!), when you first conceive. So we usually expect women to need a new bra during the first trimester. We suggest a simple soft bra, usually a bustier type bra, is a good buy at this stage. Women often get tender and sore breasts in the first 12-16 weeks, so a soft bra that you can sleep in is a good investment.

If you get more structured bras (that do up at the back, with a bit more support in them), I’d suggest you get them towards the end of the first trimester. Maybe after your first scan so you don’t mind too much about spending money now you know it’s really true that you’re pregnant! A rule of thumb for buying a maternity bra at this stage, is to increase the band size, and keep the same cup size, or increase it. You’ll know what’s best for you, and our specialist bra fitters can always advise you on what’s likely to last to the end of pregnancy.

There are a few unlucky ladies whose breasts continue to grow during pregnancy, but this is rare. So, the bra that you get at the end of your first trimester should last you to the end of your pregnancy, AS LONG AS YOU’VE FITTED IT ON IT’S TIGHTEST SETTING WHEN YOU BOUGHT IT, to allow for the band to grow with your rib cage during pregnancy.

Lorna Drew Alexa nursing bra

Lorna Drew Alexa bra

The best time to get fitted for nursing bras, is at about 35-36 weeks, when your ribs are at their biggest. This way we know that your ribs will get smaller, but your breasts will get bigger – yes, again! You fit this bra on it’s loosest setting as you would a normal bra. So, the starting point at this stage is your pre-pregnancy band size, and 2-3 cup sizes bigger than you were before you got pregnant.

Always make sure the bra covers your whole breast as anything pressing on the breast can cause blocked ducts, and potentially lead to mastitis, which you really do not want. Sometimes you need to change the style of the bra, rather than just change the size. Ask our specialist fitters for advice on different styles you can try.

Bra fitting is not easy at the best of times, with all styles and manufacturers fitting differently. It’s even more complicated with an ever changing body and breast shape. But, it’s so important to be comfortable. Yes, comfort above style during pregnancy and breastfeeding. Some would disagree, but if you’re not comfy, it can affect your milk let down when feeding, and can also make you feel grumpy about being uncomfortable.

There is so much selection out there of maternity and nursing bras (and you can wear nursing bras during pregnancy if they’re the right style for you.) Some of you will have more limited choice with your size. But there may still be a choice if you use a specialist bra shop, like bras4mums.

The bras4mums range caters for the many changes your body will undergo during pregnancy and breast feeding, with your complete comfort in mind. With bras4mums, you can be a loving mother and an attractive woman, presenting a stunning cleavage and curvaceous silhouette to be proud of! In a perfectly fitting, functional yet feminine bra you will feel beautiful inside and out! Happy, confident Mums produce happy babies – you and your baby deserve the best!