My story – why I love supporting women!

Hi, I’m Emma from bras4mums.Emma

I just wanted to say hello to you all and briefly explain why I’m running bras4mums.

I’ve got three boys and during my first pregnancy, I just went into my local high street stores, which I guess most of you would probably do, and bought my maternity and nursing bras from the shops. They weren’t very pretty and they weren’t attractive. They fitted and they did the job, but they weren’t great!

So during my second pregnancy, I wore the same bras again, but having worn them probably for two years last time, they weren’t really supportive anymore.  I’d lost a lot of weight at that point, so my body shape had changed, and they really didn’t fit very well at all.  However, I didn’t really think anything of it and just carried on with old unsupportive and unattractive nursing bras!

During that time, I was also looking for work. I wanted to leave my employed work and become self-employed.  I was investigating various avenues and discovered there is a whole host of other maternity and nursing bra suppliers which you can’t probably find in the high street store, and these bras are pretty, really supportive and they are much better than the styles that you can get in the high street, particularly in the shops that I was going to, anyway!

So I set up my home fitting service around Cambridge in 2011 and I now visit mums, either pregnant or breastfeeding, and fit them in their new maternity or nursing bras.

Then about three years ago, I was given an opportunity to take over bras4mums, which meant I could increase the reach of the ladies that I support, because I’m so passionate about women wearing the right size bra for whatever stage of pregnancy or breastfeeding that they’re at, but also that they’re wearing something pretty and attractive and something they feel comfortable and confident in.

Cake Lingerie Sorbet Nursing BraYou don’t have to suffer like I suffered through my first two pregnancies with bras that are frumpy and unattractive and not very supportive.

I just really want to get that message out to women, so come and pop over to the website and have a look, and if you need any help or advice, then I’m here.

I’ve been through it, I understand, and I’m here to help you, because I really believe that at a time when your body’s changing so quickly, you can still feel good about yourself about yourself. You can actually be confident and be comfortable and be supported in gorgeous bras!

So, if you need any help or advice, drop me an email, call me, find me on Facebook, Twitter or Instagram and I’ll be happy to help.

downloadLooking forward to supporting you!

Emma x

March Bra of the Month – Royce Blossom Nursing Bra

Spring is on it’s way, but here in Cambridge, it is very wet and miserable today! Looking back at February’s Bra of the Month offer, February started in the same way!

Anyway, this month, the bra of the month is the Royce Blossom Nursing Bra.

Blossom Nursing Bra CandyThis innovative design from Royce is another favourite of mine since it was introduced back in 2011.

The super soft stretchy fabric allows the cup to expand and contract which covers 3 cup sizes – perfect for those early days of feeding when you experience fluctuation in your breast size.

There is also a hidden cord at the centre of the bra which allows you to change the style from a plunge style to a crop top style. Blossom Nursing Bra Candy

 

I particularly like the ‘slide slings’ which give support at the side of your breasts.

 

Royce Blossom nursing braThis bra is great for both pregnancy and breastfeeding and is available in black with white spots, or the lighter Candy (pink & white stripes) in the sizes shown in the grid below.

32 C / D / DD 32 E / F / FF 32 G / GG / H
34 C / D / DD 34 E / F / FF 34 G / GG / H
36 C / D / DD 36 E / F / FF 36 G / GG / H
38 C / D / DD 38 E / F / FF 38 G / GG / H
40 C / D / DD 40 E / F / FF 40 G / GG / H

Royce have made this video which explains how the bra works and I have previously reviewed the bra here.

The offer for this month is to get the Royce Blossom Nursing Bra for just £25 (RRP £30) by using the code BLOSSOM at the checkout.

Happy Shopping!

Emma x

Do I have to wear nursing bras?

Do I have to wear nursing bras? This question is often asked by ladies in their first pregnancy because it is all new to them and they don’t know what they need in terms of new bras.

However, the answer isn’t necessarily a straight ‘yes’ or ‘no’ and there are different reasons why you do or don’t have to wear nursing bras!

Firstly, let me explain what a nursing bra actually is, because if this is your first pregnancy, you might not actually understand the difference between a maternity bra and a nursing bra.

HOTmilk Eclipse Nursing Bra

Quite simply, a nursing bra is a bra which has nursing clips. These clips allow you to pull down the cup of the bra for easy feeding access. Usually these bras don’t have underwires in them, although there are several underwired nursing bras on the market*.  You can wear a nursing bra during pregnancy but is not necessary as you won’t need the nursing clips until you start breastfeeding.

*I don’t recommend wearing underwired nursing bras until after at least 12 weeks post birth. Read about underwired nursing bras here.

A maternity bra is just a term for a bra that you wear during pregnancy. Many ladies continue to wear their normal bras during pregnancy but then get to a stage where they are uncomfortable and need new bras. At this point, they usually move into wearing a maternity bra, which is essentially a soft cup bra that does not have nursing clips.

So, do you have to wear a nursing bra?

HOTmilk Eclipse Nursing Bra

During pregnancy, no it isn’t necessary, although many ladies will wear a nursing bra when they are moving from their normal bras to a soft cup bra. This is because many of the styles of nursing bra that I stock are designed to be worn during pregnancy as well as for breastfeeding. HOTmilk and Cake Lingerie bras for example, typically have 6 sets of hooks at the back. This means that you can start to wear the bra during early pregnancy on the tightest fitting and it will then grow with you as your bump expands.

If you are planning on breastfeeding though, then a nursing bra becomes more essential. By wearing a nursing bra, you will be well supported, particularly if your breasts become heavy when your milk comes in and you will be able to easily pull down the cup for access to your breast. The last thing you want when baby is hungry is not being able to easily attach baby to your breast!

So, does this all make sense? Have I answered your question: do I have to wear nursing bras? Is there anything else you want to know? Ask me here in the comments, or on Facebook or Twitter using the hashtag #brafittingFAQ and I will answer anything you need to know!

Emma x

February Bra of the Month

February has started very damp and gloomy here in Cambridge, so to offer a bit of brightness, here is the February bra of the month.

HOTmilk Lingerie black nursing braThe HOTmilk Eclipse Nursing Bra! This bra is very feminine and beautiful with a lace trim and a diamante in the middle. Nursing bras can be sexy too!

It comes in black and nude and the inside of the bra cup is lined with soft cotton, so is delicate against your sensitive breasts during breastfeeding or during pregnancy. The band offers good support, and the nursing clips are easy to use.

The Eclipse nursing bra is an A-frame style nursing bra, which offers some discreet support at the top of your cup, even when feeding.

 

Coming in a wide range of sizes from 32B to 42H, this bra also has matching bikini briefs so if you are someone who likes a matching set, then these are for you!

To get 10% off this bra during February, use #braofthemonth at the checkout.

Happy Shopping!

Emma x

 

 

Introducing the Large Cup Seamless Nursing Bra

So often I get asked for a seamless maternity or nursing bra larger than an F cup. The seamless nursing bras that I have in stock are all lovely and fit really well on ladies up to an F cup, but even the XL sizes will not fit or give support to anyone larger than an F.

Sugar Candy Fuller Bust Seamless Nursing BraSo hurray for Cake Lingerie who have filled a gap in the market and introduced the Sugar Candy Nursing Bra – a fuller bust seamless nursing bra.

This bra has been specifically designed for the large cup ladies, starting at a 30 band and from an F-HH cup, it has a reinforced bust platform sling and a double layer side support sling to give maximum support to heavy breasts.

It is ideal for during pregnancy, breastfeeding and as a sleep bra, so definitely one for the hospital bag for immediately post birth or for wearing around the house.

Sugar Candy Fuller Bust Seamless Nursing BraIt comes in 3 colours, the basic black and nude but also a gorgeous pink if you like a bit of colour!

The sizing is very simple so this bra will last you at a time when your breasts are changing shape and size during pregnancy and breastfeeding.

F FF G GG H HH
30 XS XS XS XS S M
32 S S S S M L
34 M M M M L XL
36 L L L L XL
38 XL XL XL XL XXL
40 XXL XXL XXL XXL
42 XXL XXL XXL

So if you have larger breasts and want comfort and support, shop here for the Sugar Candy Nursing Bra!

Happy Shopping!

Emma x

January Bra of the Month

Each month, starting from this month, I am going to share with you a different bra and give you a special offer for the website. It might be money off, free postage, discounted or free matching briefs… it just depends on the bra for the month as to what the offer will be.

I am beginning this year with one of my personal favourites and one that I know lots of you ladies like too! It might not be pretty, but it is super comfy and supportive and is one of the bras that I recommend to the majority of my customers.

Bravado Body Silk Seamless Nursing Bra

Bravado Seamless Nursing Bra

The Bravado Body Silk Seamless Nursing Bra.

For those of you who don’t know my story, I struggled with maternity and nursing bras during my first two pregnancies. I then discovered the lovely T-J who trained me in maternity and nursing bra fittings and I started my BraLady Cambridge business. So whilst pregnant with my third son and breastfeeding him, I had new bras which I knew fitted me properly, were comfortable and supportive.  I practically lived in the the Bravado Seamless Nursing Bra!

It is a soft, stretchy, t-shirt style bra and is ideal for pregnancy and breastfeeding because of its flexible sizing: Small – Extra Large covering 32B to 46F.

The new style Extra Large has had x2 cup sizes added to it, so it now goes up to G cup (although I haven’t yet got those in stock). If you want one of the new sized XL bras, then please email me at info@bras4mums.co.uk and I will sort this out for you.

This bra is ideal for your hospital bag, early days of feeding, or if baby arrives earlier than expected and you haven’t had your nursing bra fitting yet.  It is very versatile and can be worn during the day as it is supportive enough, or can be slept in at night as it has no seams to dig into your milk ducts.

The foam cups offer a firmer shape and cover your nipples or breast pads. Some ladies like the pads, others remove them immediately! I used them for the first few weeks of breastfeeding to help protect my sore nipples, but then took them out as I didn’t need them anymore.

The Bravado Body Silk Seamless Nursing Bra is available in a choice of colours: black, ivory and latte. I have a few pale pink left in stock and there are also seasonal colours available so a new colour is likely to be available in the spring.

Already discounted from the RRP of £30 down to £27, I am offering you a further 10% off this month. Just enter #braofthemonth at the checkout to apply your discount.

I hope you love this bra as much as I do!

Emma x

Royce Blossom Candy Nursing Bra

The Royce Blossom nursing bra is one of our bestselling styles, so we know you love it just as much as we do!

And we are delighted to announce that the new Candy Blossom is now available just in time for spring!

The super-soft stretchy fabric allows for the cup to expand and contract to accommodate 3 cup fittings. Using a hidden cord in the centre of the bra, the style can be altered from a plunge style look, to a bustier crop top style.

Suitable for wearing during pregnancy as well as breastfeeding this has to be one of the basic items in your wardrobe.

Blossom Nursing Bra Candy

Blossom Nursing Bra Candy

Blossom Nursing Bra Candy

Blossom Nursing Bra Candy

Blossom Nursing Bra Candy

Blossom Nursing Bra Candy

Blossom Nursing Bra Candy

Blossom Nursing Bra Candy

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Royce Blossom nursing bra is available in the following sizes:

32 C / D / DD 32 E / F / FF 32 G / GG / H
34 C / D / DD 34 E / F / FF 34 G / GG / H
36 C / D / DD 36 E / F / FF 36 G / GG / H
38 C / D / DD 38 E / F / FF 38 G / GG / H
40 C / D / DD 40 E / F / FF 40 G / GG / H

bras4mums Christmas Offers

banner-Chrismas 2015

We’ve got something special for you this Christmas. We’ve got some lovely offers for you, your friends and colleagues.  Including half prices bras and briefs, free breastpads and money off some of our favourite bras and nightwear!  And don’t forget you can always buy gift vouchers instead of a bra.

We’re looking forward to Supporting You and your family during 2016 and beyond, and hope you will share your stories with us and all our friends.

Happy preparation for Christmas, and we’re here to help you get the right bras during pregnancy and breastfeeding. Any items purchased as gifts can be exchanged free of charge. Let us know by email if your order is for a gift and we’ll add in a special returns form with the delivery.

Last posting dates:

10th December – Australia & New Zealand

15th December – Canada, Eastern Europe and USA

18th December – Western Europe

20th December – UK first class mail

22nd December – UK, Special Delivery

Moulded Nursing Bras

Many of the pregnant ladies and new mums we meet are used to wearing moulded underwired bras and worry about moving to soft cups bras that may not give them the shape they are used to. They are then very surprised when we show them the range of moulded nursing bras we have available.

We are highlighting three of our favourites here, although the full range can be seen on our website.

Cake Mousse Nursing Bra

Cake Mousse Nursing Bra

First up is the very popular Cake Lingerie Mousse Nursing Bra.  This is a great bra for those of you with smaller backs and cups.  Starting at a 30A up to a 38DD, we have found this gives a great shape and with the plunge front, it is perfect for under lower cut tops.  Available in the gorgeous rose pink, or fig if you prefer a darker colour and now, it also comes in maple (skintone).  Matching briefs make this set perfect to make you still feel good about yourself during pregnancy and whilst breastfeeding.

Next we have the absolutely gorgeous Royce Poppy Nursing Bra.  New this summer from Royce, it has been an instant hit for our customers.

Royce Poppy Nursing Bra

Royce Poppy Nursing Bra

Soft and simple with the lovely vintage floral design, it really feels like you are not wearing a bra when you put it on, but it still offers fantastic support.

Sizes available from 32D – 40FF.

 

 

 

Finally, we know that some of you still want an underwired option, so we have the Cake Lingerie Croissant Nursing Bra.

Cake Lingerie Croissant Nursing Bra

Cake Lingerie Croissant Nursing Bra

Now, we don’t recommend that you wear an underwired nursing bra until baby is at least 12 weeks old, but many of our ladies who are feeding beyond 6 months really like this style as it gives them the support of an underwired bra and the fabric gives a smooth line under your tops.  As with the Cake Mousse Nursing Bra, this also has a lower front making it look like an ‘ordinary’ underwired bra, and is suitable for lower cup tops, even in the larger sizes.

Available in 3 colours, dark, light and the new raisin (purple), this is one of our bestselling underwired nursing bras in 32C – 40H.

 

So, these are three of our favourite moulded nursing bras, and we have just added to the website the new Royce Pollyanna Nursing Bra, another skintone moulded nursing bra.

We’d love to hear from you if you have a favourite moulded nursing bra.

When should I be fitted for a maternity bra?

One of the first questions we get asked by women once they find out that they are pregnant is ‘When should I get fitted for a maternity bra?’

Recently we have had a lot of ladies a few weeks into pregnancy who have come to us as they are just so uncomfortable in their ‘normal’ bras that they need something softer.  Changes in their body will mean that the bras that they are used to wearing are no longer the right size or shape to give them the support they need.

As soon as you discover you’re pregnant, you’ll probably notice a change in your breasts. For some ladies, this change is what first alerts them to the fact that they may be pregnant! Breasts can be tender, tingly, sore and they can feel bigger from the very early stages of pregnancy.

Anita maternity bra

Anita maternity bra

We recommend you get a comfy maternity bra for this very early stage, particularly if you have sore breasts. Something like the Anita maternity bra, or Emma Jane maternity bra are ideal at this time. For larger breasted ladies, the Royce Sadie Maternity bra is an ideal solution.

You may find that wearing a bra at night helps with the tenderness, but we’re all different. What works for your sister or friend may not work for you!

Your first bra fitting for a maternity bra should be towards the end of your first trimester. This can be from week 10 – 14.  Anything pressing on your breast tissue can cause discomfort and blocked ducts, even at this early stage!  Depending on your height, the bras you get at this stage should last you until the end of your pregnancy.

bra fitting on tightest hookWhen you try bras on at end of the first trimester, make sure they’re fitting firmly when fitted on their tightest setting i.e. you can’t see any other hooks on the back of the bra. This way, the bra will last you during your pregnancy when your ribs grow during the rest of your pregnancy.

The only time this doesn’t always work, is if you’re on the shorter side! Your ribs will grow more than a taller lady during your pregnancy. You may be able to get away with using bra extenders, but as you can see from this photo, a bra extender may make the bra too wide for your shoulders & a new size bra may be the best option for you.

HOTmilk Show Off nursing bra

HOTmilk Show Off

You can choose any bras that are comfy and support your whole breast. These can be with or without nursing clips as they don’t show through clothing and you have more choice from suppliers like Cake, Bravado and HOTmilk. You may notice that one breast is bigger than the other – this is totally normal, and is often a more noticeable difference during pregnancy.

 

Underwires or no wires?

We suggest you avoid bras with wires in during your pregnancy, mainly for comfort, but mainly because they can be very structured and not flexible enough to move around your growing breasts and body. If you do want to wear wired bras, then we’d suggest the Anita underwired bras as they use more flexible wires and the fabric is more suitable for pregnancy.

If all goes well, your maternity bra will last until 35-36 weeks when it’ll be time to get your nursing bras fitted. This way, you get the best value out of all your bras during your pregancy and breastfeeding. We’ll cover nursing bra fitting another day.

We hope this helps give an overview of when to get fitted for a maternity bra during your pregnancy. We’re here to help answer your queries, and offer personal advice by phone, email, twitter or Facebook – whichever suits you!