bras4mums Christmas Offers

banner-Chrismas 2015

We’ve got something special for you this Christmas. We’ve got some lovely offers for you, your friends and colleagues.  Including half prices bras and briefs, free breastpads and money off some of our favourite bras and nightwear!  And don’t forget you can always buy gift vouchers instead of a bra.

We’re looking forward to Supporting You and your family during 2016 and beyond, and hope you will share your stories with us and all our friends.

Happy preparation for Christmas, and we’re here to help you get the right bras during pregnancy and breastfeeding. Any items purchased as gifts can be exchanged free of charge. Let us know by email if your order is for a gift and we’ll add in a special returns form with the delivery.

Last posting dates:

10th December – Australia & New Zealand

15th December – Canada, Eastern Europe and USA

18th December – Western Europe

20th December – UK first class mail

22nd December – UK, Special Delivery

Bras and how to fit them during pregnancy and breastfeeding

We often get asked different questions about bra fitting during pregnancy and breastfeeding, particularly by first time mums who don’t know what to expect.  We’ve answered a few common questions here, but if you need more specific advice, please contact us.

Q: Can I wear my normal bras during pregnancy?

A: Your breasts will grow during the first trimester of your pregnancy, so it’s likely that your normal bra will be too small on the cup quite quickly.  Your rib cage starts to grow from about 12 weeks to the end of pregnancy, so you need to allow for this to happen with the bras that you buy. You may fins it more comfortable in a different style bra, as well as needing a new size.

Q: What is the difference between a maternity or nursing bra and a normal bra?

A: A maternity bra is generally a bra that has been designed to fit appropriately during the course of your pregnancy. It will accommodate your changing body and provide the required level of support and comfort. A nursing bra has nursing clips making it easy to breastfeed your baby. You can wear nursing bras during pregnancy, but bras without clips are not advised for breastfeeding.

Q: What size bra will I need during pregnancy/when breastfeeding?

A: A lot depends on your shape and size, e.g. how tall you are will affect how much your ribs grow, A general guide us that you’ll need a cup and band size bigger for pregnancy and 2 cup sizes bigger for breastfeeding. However, all our bodies are different, so we can work with you to get the right styles and sizes for you.

Q: When should I get fitter for my maternity bra and nursing bra?

A: Bras for pregnancy are best bought during your first trimester and will last, if fitted correctly, to the end of your pregnancy. Bras for breastfeeding are best bought at about 36 weeks when your ribs are starting to shrink as baby engages. The last thing you want to do with a new baby is go bra shopping!

Q: Why is it advised not to wear underwired bras?

A: Because your body and breasts are changing during pregnancy, you’ll find that the wires start to dig into your breast tissue. This is uncomfortable and can cause blocked milk ducts. There are some really supportive soft cup maternity and nursing bras, so you shouldn’t need a wire for shape or support.

Q: I love on a very small budget, how can I afford new bras, especially when on maternity leave?

A: Getting a good bra is important to your health, recovery and self esteem. Quality bras will last for your pregnancy and/or at least 6 months, so are an investment and will save you money in the long run.

Q: Do I need to wear a bra to sleep in?

A: You may find it more comfortable to wear a bra at night. You won’t need as much support as day wear, but you may prefer to have a light support bra, especially in the early days of pregnancy when your breasts are tender, or when breastfeeding to hold breast pads in place.

We hope this helps answer some of your questions, but if there is anything else you need to know, please ask us! #askbras4mums

Moulded Nursing Bras

Many of the pregnant ladies and new mums we meet are used to wearing moulded underwired bras and worry about moving to soft cups bras that may not give them the shape they are used to. They are then very surprised when we show them the range of moulded nursing bras we have available.

We are highlighting three of our favourites here, although the full range can be seen on our website.

Cake Mousse Nursing Bra

Cake Mousse Nursing Bra

First up is the very popular Cake Lingerie Mousse Nursing Bra.  This is a great bra for those of you with smaller backs and cups.  Starting at a 30A up to a 38DD, we have found this gives a great shape and with the plunge front, it is perfect for under lower cut tops.  Available in the gorgeous rose pink, or fig if you prefer a darker colour and now, it also comes in maple (skintone).  Matching briefs make this set perfect to make you still feel good about yourself during pregnancy and whilst breastfeeding.

Next we have the absolutely gorgeous Royce Poppy Nursing Bra.  New this summer from Royce, it has been an instant hit for our customers.

Royce Poppy Nursing Bra

Royce Poppy Nursing Bra

Soft and simple with the lovely vintage floral design, it really feels like you are not wearing a bra when you put it on, but it still offers fantastic support.

Sizes available from 32D – 40FF.

 

 

 

Finally, we know that some of you still want an underwired option, so we have the Cake Lingerie Croissant Nursing Bra.

Cake Lingerie Croissant Nursing Bra

Cake Lingerie Croissant Nursing Bra

Now, we don’t recommend that you wear an underwired nursing bra until baby is at least 12 weeks old, but many of our ladies who are feeding beyond 6 months really like this style as it gives them the support of an underwired bra and the fabric gives a smooth line under your tops.  As with the Cake Mousse Nursing Bra, this also has a lower front making it look like an ‘ordinary’ underwired bra, and is suitable for lower cup tops, even in the larger sizes.

Available in 3 colours, dark, light and the new raisin (purple), this is one of our bestselling underwired nursing bras in 32C – 40H.

 

So, these are three of our favourite moulded nursing bras, and we have just added to the website the new Royce Pollyanna Nursing Bra, another skintone moulded nursing bra.

We’d love to hear from you if you have a favourite moulded nursing bra.

July Special Offers

Each month we are going to highlight particular products and offer a discount on those items, so look out for your favourite styles and grab yourselves a bargain!

This month, we have a very special offer on the Loveyush Nursing Scarves.  With two new designs now in stock, we have reduced all designs to 10% off, but this is only valid until 12th July, so you need to be quick!!

Loveyush Nursing Scarf

Loveyush Nursing Scarf (Victoria)

 

These scarves allow you to breastfeed discreetly if you are out and about, but can then turn into stylish accessories when you are not breastfeeding.

 

 

Banana Parfait Nursing Bra

Banana Parfait Nursing Bra

We also love the Cake Lingerie Banana Parfait Nursing Bra.

This is a balconette style bra with A-frame support and is so comfortable, you won’t feel like you are wearing a bra! It is a gorgeous cream colour which is perfect for summer and has 100% cotton lined cups so if you find your nipples are sensitive from breastfeeding, this bra will not cause you any more discomfort.

It has a flexi-wire so for those of you who feel you need a bit more support than a soft cup bra gives, this is ideal – just make sure that the wires are not digging into any of your breast tissue.

Available from 32C to 40H, we have 10% off the bra this month, or we have also discounted the Banana Parfait Bra & Knickers if you like to have matching undies as well! :)

This bra is suitable for both pregnancy and breastfeeding.

We also have a selection of end of line bras and breastfeeding clothing available in our sale so you might find something else to treat yourself to this month!

Bras for Pregnancy and Breastfeeding – what you need to know!

Bras! Where do you start? Some women when they get pregnant ignore the changes in their breasts and just carry on as usual and then finally when it all gets too uncomfortable buy new bras. But at that stage they then realise that they could have been comfy all along!

So, we suggest that you get new bras when you start to feel that the ones you’ve got don’t fit any more. Makes sense really doesn’t it? That’s what we do with our other clothing (unless we’re in denial about dress sizes!), so why not our bras?

Anita Maternity BustierOur breasts start to get ready for breastfeeding baby (even if you don’t plan to breastfeed, your breasts don’t know that!), when you first conceive. So we usually expect women to need a new bra during the first trimester. We suggest a simple soft bra, usually a bustier type bra, is a good buy at this stage. Women often get tender and sore breasts in the first 12-16 weeks, so a soft bra that you can sleep in is a good investment.

If you get more structured bras (that do up at the back, with a bit more support in them), I’d suggest you get them towards the end of the first trimester. Maybe after your first scan so you don’t mind too much about spending money now you know it’s really true that you’re pregnant! A rule of thumb for buying a maternity bra at this stage, is to increase the band size, and keep the same cup size, or increase it. You’ll know what’s best for you, and our specialist bra fitters can always advise you on what’s likely to last to the end of pregnancy.

There are a few unlucky ladies whose breasts continue to grow during pregnancy, but this is rare. So, the bra that you get at the end of your first trimester should last you to the end of your pregnancy, AS LONG AS YOU’VE FITTED IT ON IT’S TIGHTEST SETTING WHEN YOU BOUGHT IT, to allow for the band to grow with your rib cage during pregnancy.

HOTmilk Show Off nursing bra

HOTmilk Show Off Nursing Bra

The best time to get fitted for nursing bras, is at about 35-36 weeks, when your ribs are at their biggest. This way we know that your ribs will get smaller, but your breasts will get bigger – yes, again! You fit this bra on it’s loosest setting as you would a normal bra. So, the starting point at this stage is your pre-pregnancy band size, and 2-3 cup sizes bigger than you were before you got pregnant.

Always make sure the bra covers your whole breast as anything pressing on the breast can cause blocked ducts, and potentially lead to mastitis, which you really do not want. Sometimes you need to change the style of the bra, rather than just change the size. Ask our specialist fitters for advice on different styles you can try.

Bra fitting is not easy at the best of times, with all styles and manufacturers fitting differently. It’s even more complicated with an ever changing body and breast shape. But, it’s so important to be comfortable. Yes, comfort above style during pregnancy and breastfeeding. Some would disagree, but if you’re not comfy, it can affect your milk let down when feeding, and can also make you feel grumpy about being uncomfortable.

There is so much selection out there of maternity and nursing bras (and you can wear nursing bras during pregnancy if they’re the right style for you.) Some of you will have more limited choice with your size. But there may still be a choice if you use a specialist bra shop, like bras4mums.

The bras4mums range caters for the many changes your body will undergo during pregnancy and breast feeding, with your complete comfort in mind. With bras4mums, you can be a loving mother and an attractive woman, presenting a stunning cleavage and curvaceous silhouette to be proud of! In a perfectly fitting, functional yet feminine bra you will feel beautiful inside and out! Happy, confident Mums produce happy babies – you and your baby deserve the best!

 

Getting Fitted for a Nursing Bra

Nursing bras are bras made with nursing clips to make breastfeeding your baby easy and comfortable.

There are plenty of different styles to choose from, from soft and stretchy to pretty or underwired (though we don’t recommend underwired nursing bras until your baby at least 12 weeks old).

You may also want to consider a different bra for sleeping in which will still give you the support you need at night but not as firm in the support as your daytime bra.

Most nursing bras use a simple nursing clip which you can unfasten one-handed, (with practice!), and sit flat against the body, so can also be worn during pregnancy.

If you’re comfortable in your bras during pregnancy, you may be best to leave buying a nursing bra when you’re about 35-36 weeks pregnant. This is when your ribs are at their biggest, and as bra fitters, we know that your ribs will get smaller and your breasts will increase in size when baby is born.

It’s also the time when most pregnant women are getting everything ready for the birth, and from 37 weeks baby appearing at any time is a possibility! If you leave buying your nursing bra until after baby is born, then you’ll either be sending someone else out to buy something, or, you’ll have your newborn with you and it may not be the easiest experience to get fitted for a bra!

At 36 weeks, there is often a gap between breasts and bump, so the bra fitter can ensure the bra is fitting firmly around your rib cage, and ensure that, with knowledge of your pre-pregnancy bra size, this important part of the bra fitting is done correctly. A lot of the nursing bra styles have 6 hooks across the band, so that you know you’ll still have space to make the bra smaller when baby is born. The alternative is a bra extender, which will ensure you don’t buy a bra that is too big in 2 weeks time!

So, get your bra fitting booked in your diary for about 35-36 weeks. bras4mums can help by phone, email, twitter or Facebook.

The bras you buy now will be great for the first 12 weeks-ish of breastfeeding. At this stage your breasts will change again, so we advise a new fitting at this stage for the next 6 months of breastfeeding.

When should I be fitted for a maternity bra?

One of the first questions we get asked by women once they find out that they are pregnant is ‘When should I get fitted for a maternity bra?’

Recently we have had a lot of ladies a few weeks into pregnancy who have come to us as they are just so uncomfortable in their ‘normal’ bras that they need something softer.  Changes in their body will mean that the bras that they are used to wearing are no longer the right size or shape to give them the support they need.

As soon as you discover you’re pregnant, you’ll probably notice a change in your breasts. For some ladies, this change is what first alerts them to the fact that they may be pregnant! Breasts can be tender, tingly, sore and they can feel bigger from the very early stages of pregnancy.

Anita maternity bra

Anita maternity bra

We recommend you get a comfy maternity bra for this very early stage, particularly if you have sore breasts. Something like the Anita maternity bra, or Emma Jane maternity bra are ideal at this time. For larger breasted ladies, the Royce Sadie Maternity bra is an ideal solution.

You may find that wearing a bra at night helps with the tenderness, but we’re all different. What works for your sister or friend may not work for you!

Your first bra fitting for a maternity bra should be towards the end of your first trimester. This can be from week 10 – 14.  Anything pressing on your breast tissue can cause discomfort and blocked ducts, even at this early stage!  Depending on your height, the bras you get at this stage should last you until the end of your pregnancy.

bra fitting on tightest hookWhen you try bras on at end of the first trimester, make sure they’re fitting firmly when fitted on their tightest setting i.e. you can’t see any other hooks on the back of the bra. This way, the bra will last you during your pregnancy when your ribs grow during the rest of your pregnancy.

The only time this doesn’t always work, is if you’re on the shorter side! Your ribs will grow more than a taller lady during your pregnancy. You may be able to get away with using bra extenders, but as you can see from this photo, a bra extender may make the bra too wide for your shoulders & a new size bra may be the best option for you.

HOTmilk Show Off nursing bra

HOTmilk Show Off

You can choose any bras that are comfy and support your whole breast. These can be with or without nursing clips as they don’t show through clothing and you have more choice from suppliers like Cake, Bravado and HOTmilk. You may notice that one breast is bigger than the other – this is totally normal, and is often a more noticeable difference during pregnancy.

 

Underwires or no wires?

We suggest you avoid bras with wires in during your pregnancy, mainly for comfort, but mainly because they can be very structured and not flexible enough to move around your growing breasts and body. If you do want to wear wired bras, then we’d suggest the Anita underwired bras as they use more flexible wires and the fabric is more suitable for pregnancy.

If all goes well, your maternity bra will last until 35-36 weeks when it’ll be time to get your nursing bras fitted. This way, you get the best value out of all your bras during your pregancy and breastfeeding. We’ll cover nursing bra fitting another day.

We hope this helps give an overview of when to get fitted for a maternity bra during your pregnancy. We’re here to help answer your queries, and offer personal advice by phone, email, twitter or Facebook – whichever suits you!

Win Tickets to the Sandown Park Baby & Toddler Show 17-19 April

We are very excited about the new Baby & Toddler Show in April which is being held at Sandown Park.

We will be there on stand B38 to give advice and free fittings for pregnant ladies and new mums and we have 5 pairs of tickets worth £20 each to giveaway :)

Along with our usual popular styles from HOTmilk, Bravado, Cake Lingerie, Emma-Jane & Carriwell, we will be launching a new style from Cake Lingerie…. more details will be here soon.

We will also have a range of breastfeeding clothing and accessories, so we look forward to seeing and supporting you on your pregnancy and breastfeeding journey.

Simply enter the prize draw below, which closes on 12th April 2015.

All tickets have to be booked through the Baby and Toddler Show website by 16th April to be valid.

a Rafflecopter giveaway

HOTmilk 10 Winners, 10 Cup Sizes A-J Model Search

We love HOTmilk Lingerie and think it would be fantastic if one of our mums or mums to be are featured in their 2015 marketing campaign!

web banners

Click the link below for full details:

Hotmilk UK Model Search poster

Entries close on April 15th 2015 and the judges will select 30 women, the public will then vote on who they’d like to see represent their cup size.

The 10 winners will be treated to a day of being pampered in London, be photographed by the Hotmilk professional photographer and star in the 2015 campaign for the brand.

Don’t forget to mention that you saw the competition at bras4mums first!