hotMaMa Clothing

We are always on the lookout for other business to recommend to our customers to help you on your pregnancy and breastfeeding journey. So now we are delighted to introduce you to hotMaMa Clothing, who have a fab range of stylish yet affordable breastfeeding tops.
We have teamed up with them to offer you 10% off any purchases made, by using the code ‘bras4mums’ at the checkout.

hotMaMa Clothing – Adding sparkle and style to breastfeeding mummy wardrobes!
Mums are hot.  Their clothes should be too! hotMaMa is a boutique collection of breastfeeding tops designed to be super stylish, easy to feed in and affordable.   hotMaMa aims to fuse functionality with fashion to make all mums feel like a hotMaMa.  Our products feature stunning fabric prints and styles and to a little sparkle to mummy wardrobes. All of our products can be found in our online shop at here is a sneak peak at just two of our products:

Breastfeeding Kimono in Navy Florals 
Breastfeeding KimonoBreastfeeding Kimono
– Easy access for breastfeeding without leaving you feeling exposed
– Made of a premium Marcella fabric which is thicker and more supportive than our other lighter weight kimonos
– Fabric stretches for comfort when wearing
– Stunning feminine floral print
– Wrap front to conceal easy breastfeeding access
– Wide kimono sleeves to flatter arms in style
– Machine washable
– Garment manufactured in England
This is a beautiful garment designed to give you back your sparkle and has been hugely popular since we launched in July 2016. Crafted in a beautiful floral print fabric this garment is designed to be flattering, practical and stylish. The busy print helps to disguise minor marks inevitably picked up through the day of being a mum with a flattering cut is designed to make women look their best. Its mix of polyester with a touch of lycra makes it soft and comfortable to wear. This is a truly beautiful fabric. Style with jeans for a casual look or pair with smart trousers or skirt for a smarter special event!

Long sleeved breastfeeding top in Cambridge Bicycles
– Easy empire line access for breastfeeding without leaving you feeling exposedBreastfeeding Top Long Sleeves 1500x998-1
– Fun bicycle print
– Soft fabric with a stretch – our medium weight long sleeved top
–  Machine washable
– Garment manufactured in England
Crafted in a beautiful soft fabric this long sleeved top combines the comfort and style you crave from your pre-pregnancy wardrobe. Its cotton fibers  makes it soft and comfortable to wear while breastfeeding. Style with jeans for a classic casual look that will make you feel fab!

We have lots more breastfeeding tops on our website, see our size guide to help you pick the best size for you. Additional photos of our products are available on our social media pages. @hotmamaclothing


Breastfeeding at a Wedding in Style

I’m very excited to introduce you to Milk & Mummy who have a gorgeous selection of maternity and nursing clothing, but particularly a fab range of dresses suitable for breastfeeding in at those special summer occasions such as weddings and christenings.

The lovely Emma has very kindly sent us her pick of the best nursing dresses, so you can feel comfortable and look beautiful at summer events!

And don’t forget we can help you to get the right nursing bra to wear under your dress!

Here at Milk & Mummy we specialise in selling stylish breastfeeding dresses for weddings. In fact, most of our orders at this time of our year are for mums desperate for find something gorgeous to wear at a friend’s wedding or their own baby’s christening that flatters them AND allows for easy feeding. I know all too well myself how difficult it can be to find something that fits the bill, and it was after an especially frustrating shopping trip on the high street looking for a nursing dress for a wedding over three years ago, that I decided to launch Milk & Mummy.

We like to think that we can solve your breastfeeding outfit dilemma through selling beautiful dresses that just happen to have really simple nursing access. The kind of dress you’d wear even if you weren’t breastfeeding. So here is my pick of our party dresses, depending on your preference:

Pretty in print

We all love a print and this striking one from Mothers En Vogue is sure to turn a few heads.

Kate - chevron print nursing dress

Kate – chevron print nursing dress

Kate - chevron print nursing dress

Kate – chevron print nursing dress









Willow - chevron print nursing dress

Willow – chevron print nursing dress





These are the breastfeeding dresses sure to give you the wow factor. We think they’re so unbelievably glamorous that your non-nursing friends will want to know where they can buy them!

Jessica nursing dress

Jessica nursing dress

Josie emerald nursing dress

Josie emerald nursing dress


Josie blue nursing dress

Josie blue nursing dress






Most versatile

These nursing dresses are perfect for dressing up for weddings or down for more casual occasions, and are a great price. No mum should have to compromise on style just because they are breastfeeding.

Kate nursing dress

Kate nursing dress

Kate pistachio nursing dress

Kate pistachio nursing dress

Katerina nursing dress

Katerina nursing dress


















With free returns on all orders, we make it easy for you to try a few styles before choosing the perfect dress for you. Our Fitting Room page lets you check which size will be right for you. But if you need any further advice on the fit or style, then we’re more than happy to chat about it. Here’s our Contact Details.

Royce Blossom Candy Nursing Bra

The Royce Blossom nursing bra is one of our bestselling styles, so we know you love it just as much as we do!

And we are delighted to announce that the new Candy Blossom is now available just in time for spring!

The super-soft stretchy fabric allows for the cup to expand and contract to accommodate 3 cup fittings. Using a hidden cord in the centre of the bra, the style can be altered from a plunge style look, to a bustier crop top style.

Suitable for wearing during pregnancy as well as breastfeeding this has to be one of the basic items in your wardrobe.

Blossom Nursing Bra Candy

Blossom Nursing Bra Candy

Blossom Nursing Bra Candy

Blossom Nursing Bra Candy

Blossom Nursing Bra Candy

Blossom Nursing Bra Candy

Blossom Nursing Bra Candy

Blossom Nursing Bra Candy


















Royce Blossom nursing bra is available in the following sizes:

32 C / D / DD 32 E / F / FF 32 G / GG / H
34 C / D / DD 34 E / F / FF 34 G / GG / H
36 C / D / DD 36 E / F / FF 36 G / GG / H
38 C / D / DD 38 E / F / FF 38 G / GG / H
40 C / D / DD 40 E / F / FF 40 G / GG / H

Lorna Drew Grace Maternity & Nursing Bras

We are delighted to be working once again with Lorna Drew, who has created a fantastic range of maternity and nursing bras.

The first style we are introducing is ‘Grace’ which is available in both a soft cup maternity bra and a Flexi Underwired Nursing Bra.

Lorna Drew Grace Maternity Bra

Lorna Drew Grace Black Maternity Bra

Lorna Drew Grace Maternity Bra

Lorna Drew Grace Cream Maternity Bra










Available in two colours, black & nude or cream & dove, we think you will love this style as much as we do!

Also available are matching briefs or high waisted shorts, so you can still feel comfortable and attractive whilst pregnant or breastfeeding!

The Lorna Drew Nursing Bra collection has been created for the modern woman who wants beautiful and flattering breastfeeding bras. All of their bras come with 100% pure cotton lining for full comfort and breathability.

The Grace Flexi Underwired Nursing Bra also features the signature patented nursing bra clip that can be adjusted over 3 cup sizes to suit a nursing mothers fluctuating body shape.

To understand how the clip works to adjust over the three cup sizes, Lorna Drew have produced this video.

We will be introducing more styles from Lorna Drew over the next few months so keep an eye out for these too!

Mother’s Day Competition

To celebrate Mother’s Day here in the UK on 6th March, we are giving away a new Cake Lingerie Strawberry Gateau Chemise.

Cake Lingerie Strawberry Gateau Chemise

Cake Lingerie Strawberry Gateau Chemise

This gorgeous chemise is perfect for pregnancy and breastfeeding and will make a great treat for any new mum!

Good luck to all those entering and please share the competition with your friends!

a Rafflecopter giveaway

Mother’s Day Gift Ideas

Are you looking for some gift inspiration for your wife or partner for Mother’s Day?  Look no further, we have some fab gift ideas for you!

Royce Poppy Nursing Bra

Royce Poppy Nursing Bra

First up is the gorgeous Royce Poppy Nursing Bra. This bra is great for wearing throughout pregnancy and breastfeeding and is very popular with our customers.

With its gorgeous vintage-inspired floral print, this lovely new ‘Poppy’ nursing bra has moulded cups for great shape and a subtly contrasting cuff and cradle – making it both practical and fashionable.

Available in sizes 32D-40FF.

Price £30.00


HOTmilk Lure Nursing Bra

HOTmilk Lure Nursing Bra

New to our range this year is the HOTmilk Lure Nursing Bra, which has immediately become a favourite of ours.

This full cup bra is smooth under clothing with the flat lace paneling and smooth, soft microfibre. The flexible underwire offers a higher level of support and expands and flexes with your body reducing pressure on the breast tissue.

We don’t recommend wearing an underwired bra during the first 12 weeks of breastfeeding, but this would make a great gift for that mum who wants to continue breastfeeding beyond that time.

This can be matched with the HOTmilk Eclipse Bikini Brief for a matching set.

Available in sizes 32D-38J.

Price £39.95.

Cake Lingerie Strawberry Gateau Chemise

Cake Lingerie Strawberry Gateau Chemise

This is the lovely new chemise from Cake Lingerie. Functional yet contemporary, it is an ideal loungewear item for pregnancy and breastfeeding.

It has nursing clips to make breastfeeding during the night simple and the racer back design ensures the straps stay in place whilst sleeping.

Available in S, M, L, XL.

Price £45.80



Aroma Spa Collection

Aroma Spa Collection

Or what about the Aroma Spa Collection from Forever Living.

A luxurious three-piece collection for an in-home aromatherapy spa experience. Perfect for indulging your body with high quality ingredients including aloe vera, lavender, white tea and essential oils found in the Relaxation Bath Salts, Relaxation Shower Gel and Relaxation Massage Lotion.

Price £62.86

Sonya Skin Care Collection

Sonya Skin Care Collection

And finally, the Forever Living Sonya Skin Care Collection.

Five signature products which combine the importance of cleansing, exfoliating, toning and moisturising to leave you with beautiful, healthy skin. The collection includes Aloe Purifying Cleanser, Aloe Deep-Cleansing Exfoliator, Aloe Refreshing Toner, Aloe Balancing Cream and Aloe Nourishing Serum.

Price £130.67

So whatever your budget, we have something to treat that special person in your life, whether it is your partner caring for your new baby, or maybe your own mum who you want to say ‘thank you’ to.


What to look for in a Maternity Bra

I found this old post that I wrote back in February 2012 when I was around 8 months pregnant with #3 son.  This was before I took over at bras4mums and about 2 years after I had trained as a bra fitter with the BraLady Network.  I’d forgotten that I’d written this, so thought I would share with you all now!

Emma x


I thought I would write this post now as it is a topic that has been very important to me over the past eight months!! During my first two pregnancies, I was wearing the wrong the sized bras and it is only in this pregnancy, since I have become a bralady, that I am now wearing the right size. I can honestly say that I have been much more comfortable this time round and I know I have also helped other pregnant women over the past year to be supported throughout their pregnancies as well.

Your breasts start to change in pregnancy not long after you have conceived. Some women find that the first ‘sign’ they have that they are pregnant is when they notice changes in their breasts. It is normal for your breasts to increase a cup size in the first trimester and for me, I needed to go up a cup size after about 6 weeks in my first pregnancy.

During pregnancy, your abdomen and lower rib cage increase in size to allow room for the baby to grow. This means that the band measurement right underneath your breasts will increase during your pregnancy so it is important that there is room in your bra to grow too! Your maternity bra needs to be fitted on the tightest fitting so that you can expand it as your ribcage grows. By the end of your pregnancy, you might even find that you need a bra extender for the final few weeks just to give you that extra bit of comfort without needing to buy another new bra.

As your breasts are continually changing throughout your pregnancy, it is best to choose a soft cup bra rather than an underwired bra. Soft cups will fit your changing breasts throughout your pregnancy whereas an underwired bra is likely to only fit you for a few weeks.

It is important that you get checked regularly throughout your pregnancy to make sure that your bras are still supporting your breasts. By looking after your breasts in pregnancy, you can help prevent mastitis if you are planning on breastfeeding. Even during pregnancy, your breasts are getting ready to produce milk and if your bra doesn’t fit properly, pressure on the milk ducts can lead to blockages and eventually mastitis. A supportive bra through pregnancy could also help to delay ‘sagging’ which many women experience once they have breastfed!

These are just a few guidelines of things to be aware of when you are buying a maternity bra and different styles of bras will fit differently, so it is important that you try several different bras before making a final decision. Remember, you will be wearing these bras for the rest of your pregnancy and you need to feel comfortable! Being pregnant can be tiring and uncomfortable as it is so by having a well fitted bra, at least you know that your breasts are being supported!


Royce Poppy Nursing Bra

Royce Poppy Nursing Bra

Royce Poppy Nursing Bra

The Poppy Nursing Bra from Royce Lingerie has become one of our favourites since it was introduced last year.

Our customers love the gorgeous vintage-inspired floral print, moulded cups and the contrasting cuff and cradle.

It is lovely and soft, so comfy to wear, yet very supportive making it both practical and fashionable. A definite for your spring wardrobe!

This bra is suitable for wearing during pregnancy as well as breastfeeding and is available in sizes 32D-40FF.

As a special offer this week, we are offering 10% off the RRP by using the code VALENTINE at the checkout.  Offer is valid until midnight on 21st February 2016.

Underwired Nursing Bras – what you need to know

So the chances are that you are used to wearing everyday normal underwired bras, but then you find out you are pregnant. You start reading that you should stop wearing your underwired bras and it is a definite ‘no’ to wearing underwired nursing bras whilst breastfeeding.

Is that true?

Well, yes and no!

It is true that as your breasts change size and shape during your pregnancy, you should be very aware of how your bra fits.  An underwired bra may not fit as well as a soft cup bra.  We see many ladies who get into their second trimester and realise that their underwired bras are now causing them pain and are uncomfortable to wear all day.  The standard structure of an underwired bra, including the wire itself, does not allow for these changes in your breasts.  So you may decide to change to a soft cup maternity bra or an underwired nursing bra.

Banana Parfait Underwired Nursing Bra

Banana Parfait Nursing Bra

Underwired nursing bras usually have a ‘flexi-wire’ which means that the wire is not as firm as a normal wire and is flexible so will smooth around your changing breasts more easily.

Have you noticed that at certain times of the month your breasts are fuller and perhaps you need a softer, less structured bra because you are not comfortable in your underwired bra? It is no different in pregnancy when your breasts will be changing as your body prepares for you to have the baby.

You may not be planning on breastfeeding, but still want to have a comfortable but supportive bra during your pregnancy. You can wear nursing bras during pregnancy, so perhaps an underwired nursing bra is an option for you?

HOTmilk Lure Underwired Nursing Bra

HOTmilk Lure Nursing Bra

You might have a large cup size before you even got pregnant, never mind getting bigger again during your pregnancy and you feel that you need the underwire to continue to give you support. Again, an underwired nursing bra is a good choice for you.

If you are fitted in an underwired nursing bra at the end of your first trimester, it is likely that this bra will last you for the rest of your pregnancy.  You will need a new size for breastfeeding though.

As for wearing an underwired nursing bra whilst breastfeeding, we don’t advise wearing underwired nursing bras until baby is at least 12 weeks old.  This is because your breast shape and size will change significantly during the first 12 weeks of breastfeeding.

After 12 weeks, your breasts will start to settle into a more stable size and if you are breastfeeding beyond 6 months, then you may be ready to have a bit more support with an underwired nursing bra.

We stock a range of underwired nursing bras, which are suitable to wear throughout pregnancy as well as for breastfeeding, from the HOTmilk Forever Yours T-Shirt Flexi Wire Nursing Bra through to the prettier Cake Lingerie Banana Parfait or HOTmilk Lure Nursing Bra, so you should find something suitable for everyday wear or for a special occasion when you want to feel more supported.

Of course, we are always here to offer support and advice and with unlimited exchanges, we will work with you to make sure you have the right style bra, whatever stage of pregnancy or breastfeeding you are at.



Give A Gift That Cares with Forever’s Aloe Vera Beauty Ranges

Christmas is nearly upon us!! Are you running out of gift ideas? Why not treat someone to premium makeup and luxury skincare, all specifically designed to encourage radiant skin.

Give a gift that cares as much as you do!

Forever provides you with a choice of high quality, aloe-inspired products that are ideal for a variety of people.




The Aromatherapy Spa products include Relaxation Bath Salts, Relaxation Shower Gel and Relaxation Massage Lotion. Used alone or together, someone special can enjoy the benefits of an Aromatherapy Spa experience right in the comfort of their own home!




The Flawless By Sonya make up range is infused with the goodness of aloe and the latest innovations that nature and science offer.





Or what about the Sonya Skincare range? There are five signature products which combine the importance of cleansing, exfoliating, toning and moisturising to leave you with beautiful, healthy skin. The collection includes Aloe Purifying Cleanser, Aloe Deep-Cleansing Exfoliator, Aloe Refreshing Toner, Aloe Balancing Cream and Aloe Nourishing Serum. These can be bought individually or all together for that extra special gift.



The Fleur du Jouvence range is definitely is an all-round care package for your skin. These superbly matched products are presented in a decorative box and contain pure aloe vera gel, special plant extracts, pH-balanced fruit acids with jojoba and apricot kernel oil, plus fat-soluble vitamins. As well as containing collagen and elastin, it offers your skin everything it needs to appear healthy and radiant, from deep pore cleansing to nutrient-rich moisturising care. The name given to this exclusive facial care collection – The Flower of Youth – speaks for itself.


Or take a look at the special Festive Section to find some great offers, including the Forever Essentials Tri-Pack and not forgetting the men in your life, there is the Gentleman’s Pride After Shave.

If you are still stuck for what to choose, give us a budget and we will put together a gift for you, with gift wrapping available for a small additional fee.

For guaranteed delivery before Christmas, please email all orders to by Wednesday 16th December. Orders placed directly via my website need to be placed by 1pm on Monday 21st December for Christmas delivery.